1. Opportunity - a time or set of circumstances that makes it possible to do something.
2. Possibility - a thing that may happen or be the case.
3. Threat - the possibility of trouble, danger, or ruin.
4. Growth - the process of increasing in amount, economic activity, value, or importance.
5. Strength - the capacity of an object or substance to withstand great force or pressure.
6. Weakness - the state or condition of being weak. a person or thing that one is unable to resist or likes excessively.
7. Pros – advantages.
8. Cons – disadvantages.
9. Expectation - a strong belief that something will happen or be the case.
10. Prospects - opportunities for success or promotion in a career.
11. Benefit - advantage of a product or service, usually derived from its features.
12. Target – objective, goal, what someone is aiming at.
13. Feature(s) - special characteristics of a product, usually leading to certain benefits
14. Condition - a stipulation or requirement which must be fulfilled.
15. Decision - a conclusion or resolution reached after consideration.
16. Good(s) - something made to be sold
17. Product(s) - something made to be sold
18. Customer - a person who buys goods or services from a shop or business
19. Client - a person who buys services from a lawyer, architect or other professionals
20. Consumer - the person who buys and uses a product or service
21. Buyer - any person who buys anything
22. End-user - the person, customer who is the ultimate (and so real) user of a product
23. Distribution - the delivering of products to end-users
24. Trademark - special symbol, design, word used to represent a product or a firm
25. Market research - study of consumers' needs & preferences, often for a particular product
26. Retail - to sell in small quantities (as in a shop to the public)
27. Wholesale - to sell in bulk (as to a shop for resale to the public)
28. Agreement - arrangement between two or more people or companies.
29. Consensus - general agreement
30. Feedback - information about reactions to a product, a person's performance of a task, which is used as a basis for improvement.